Siyaram's recently organised a ‘Textile Mahakumbh’, which entered the Guinness World Records for attracting the 'most viewers for a retail management YouTube live stream' with a peak viewership of 11,214 viewers. The online fair brought together over 50,000 Indian retailers to address the challenges faced by the industry during the COVID-19 crisis.
“We are proud to have hosted the 'Textile Mahakumbh' and set a world record by bringing the textile retail community across India together on a single-platform,” Siyaram's said in a statement.
"The need of the hour today is of working together as an industry and rise above the difficulties in businesses faced by smaller retailers due to the outbreak of COVID-19 in India," Siyaram Silk Mills chairman-cum-managing director Ramesh Poddar said.
