Italy’s fashion brand Cadini has signed on actress Nargis Fakhri to be the new face of the Cadini Power of Presence Campaign in India.
Talking about the association, Ramesh Poddar Managing Director of the company said, “The decision to sign Nargis Fakhri as Cadini’s brand ambassador was arrived at after a lot of internal debate & discussion, and is based on a consumer purchase behaviour research commissioned by us. The results were not very surprising, women play the most crucial role in grooming men in their life. Women are found to be more creative, innovative & progressive in their outlook which makes them a better judge of fashion.”
“This became a strong reason for us to position our brand from a woman’s perspective. Nargis Fakhri was the obvious name to represent today’s modern woman because she is intelligent, stylish & a fashion icon whose power of presence matches with the brand’s message,” said Poddar.
Fakhri said, “I am excited as Cadini has always charmed me with their fabrics, design & ensemble men’s collection. I feel men are taking fashion pretty seriously these days. Cadini reflects a power of presence with the great cut, great style & exquisite fabrics that make the Cadini man stand out in a crowd. I am grateful to Cadini that they have chosen me to promote their brand. It’s a wonderful feeling to be the brand ambassador for such a spectacular brand.”
