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Siyaram’s launches bamboo fabrics with actor Ranveer Singh

Siyaram’s launches bamboo fabrics with actor Ranveer Singh - Siyaram's

​Siyaram's, one of the leading textile brands in men's fashion, has launched a range of bamboo fabrics with Bollywood actor Ranveer Singh.

The newly launched product has been created by the in-house research and development team at Siyaram’s. The brand has launched a campaign featuring Ranveer Singh and expects his popularity to drive sales of the bamboo fabrics across India.

Commenting on the launch, Ramesh Poddar, chairman and managing director of Siyaram Silk Mills Ltd, in a statement said: “We have always believed in giving back to nature on multiple fronts and initiatives for years. Today, we are extremely proud to successfully integrate our commitment to nature into our products as well. Siyaram's bamboo fabric is a material that we have created with a lot of passion without compromising on the style quotient, the texture, the feel, the designs and, the range of colours it will be made available in.”

Ranveer Singh added: “The bamboo fabric launched by Siyaram's is a new benchmark in fabric innovation. It's one of the softest fabrics in the world and it keeps one fresh throughout the day. I am happy to be associated with a brand which has such a great and vast legacy.”

Siyaram's has a strong presence in the menswear market, especially in the suiting and shirting segment. Apart from its private-label brands, Siyaram's also owns the rights to manufacture and market the Italian fashion brand, Cadini, in the Indian market.